Introduction
Hi there! I hope you’re doing well. Today, I wanted to talk to you about a brand that has really piqued my curiosity in recent weeks: Holy (pronounced “Oli” for those in the know). It’s a company that offers energy drinks, Iced Tea, Hydration, and even Milkshakes made from natural ingredients, with a clear promise: to give you an energy boost, without refined sugar or junk inside.
When they offered me to test their products, I immediately said yes. If, like me, you often need a little pick-me-up during your streams, gaming sessions, or long days, you know it’s not easy to find a drink that does the job without making your heart race (or breaking the bank).
In this article, I will share with you my complete test of the Holy range: the flavors I preferred, the different collections available, the ingredients to know, the advantages (and the limits), but also the potential dangers, a comparison of sugar content against the most well-known brands, and a smart calculator to estimate how much you can save annually by switching to Holy, in addition to the promo codes I offer you in the article. In short, if you’re curious, if you like things that stand out, or if you want to boost your daily life without compromising your health, you’re going to love this read.
Holy Video
The brand: where does Holy come from?
Holy was born out of frustration shared by three friends, facing the classic energy drinks: too sweet, loaded with junk, and frankly not sexy in terms of packaging. They decided to do things differently… and they did well.
It all started with Matze, Fredi, and Philipp. Three average guys, but with a somewhat crazy idea: to create a drink that helps you stay focused, without racing your heart or bringing you down two hours later. Before that, they too relied on coffee (way too much) and commercial energy drinks (without much conviction). And one day, they said stop. Eight months later, in April 2021, their very first formula was born: a mix of effectiveness, amazing taste, and peace of mind. And then, bam, the spark. Holy Energy® was launched.
What is the composition of Holy energy?
In the vast universe of non-alcoholic beverages, energy drinks have always held a special place. They promise a quick energy boost and increased endurance, but often at the cost of their consumers’ health due to their high sugar and artificial stimulant content (taurine). As someone who generally avoids sugary and energy drinks, I have long searched for a healthier alternative. And in my opinion, Holy could very well be that alternative. Their drinks are made from natural ingredients, which means fewer chemicals and more benefits for your body.
As someone who generally avoids sugary and energy drinks, I have long searched for a healthier alternative
The importance of choosing sugar-free drinks …
Excess sugar in the diet can lead to various health problems. For example, excessive sugar consumption can contribute to weight gain and increase the risk of serious health issues such as diabetes and heart disease. Added sugar in drinks and foods can also contribute to empty calorie intake, meaning calories that do not provide essential nutrients to the body.
… And non-chemical!
As for chemicals, they can also have harmful effects on health, especially if consumed regularly over a long period. The long-term effects of exposure to certain chemicals can include weakening the immune system, the onset of allergies or asthma, reproductive issues and mental or physical developmental problems in children. Holy is not perfect, and we will see this later in the article when we discuss its dangers, but it remains, in my opinion, an honest alternative.
The cheapest energy drink on the market
With Holy Energy, we’re looking at a price of around £1.60 per liter (yes, including water and all). And for your information: a pot at £39.99 makes 25 liters, so in terms of profitability, it’s unbeatable.
Now, let’s compare with what we find on the regular shelves:
- Red Bull? On average £4.50 per liter. In other words, over £2.25 for 500 ml. Multiply by two and you’ve quickly burned through your energy budget.
- Monster? We’re around £2.60 per liter. It’s a bit more reasonable, but still well above Holy.
- PowerEd? £2.15 per liter. We’re starting to get closer, but you’re still at +34% compared to Holy.
- Kräsi-Tiger? £2.45 per liter. Popular, cheap, but again, that’s £0.85 more per liter.
So yes, if you switch to Holy, you can save up to £530 per year. And that’s without compromising on taste or effectiveness. At that price, you can clearly upgrade your gaming setup, go on a weekend trip, or just treat yourself without feeling like you’re drinking your savings.
Estimate the price of your annual consumption
Compare the cost of your daily consumption and see how much you could save with Holy!
Drink prices
Monthly & yearly cost
| Drink | / month | / year |
|---|
Holy Energy, a danger to health?
No, Holy is not dangerous in itself when you respect the doses. The Energy range contains 160 mg of caffeine per serving, without taurine or sugar, which is 40% of the daily recommended threshold by EFSA for an adult. It’s more moderate than a day of downing Red Bull and Monster.
Like any stimulating drink, it is not suitable for everyone: pregnant women, children, caffeine-sensitive individuals, or type 1 diabetics should be cautious. The rule remains moderation: a maximum of 500 ml per day is more than enough.
Sugar & Additives Comparison
Composition for 100 ml of drink. The indicators signal the additives according to their health profile.
| Drink | Sugar / 100 ml | Main Additives |
|---|---|---|
| Holy Energy |
0.1 g
|
|
| Red Bull |
11 g
|
|
| Monster Energy |
11 g
|
|
| PowerEd |
9.5 g
|
|
| Kräsi-Tiger |
10.8 g
|
|
Sources: manufacturer labels, OpenFoodFacts database. Indicative data, subject to change.
Comparison of sugar levels and additives in energy drinks
When we take a close look at what we drink, there are two elements to prioritize in energy drinks: additives and sugar content. And on this, not all brands are equal. In Holy Energy, we find sweeteners like sucralose and acesulfame K, which allow for sweetness without adding calories. It’s a good alternative to sugar, but these substances remain artificial, and some studies suggest that at high doses, they could disrupt the gut microbiome or influence glucose tolerance.
Drinks like Red Bull or Monster contain preservatives like sodium benzoate and potassium sorbate, which are effective for extending the product’s shelf life, but can also have controversial effects if consumed regularly. Caramel color E150d is also present in several of these cans, and some are suspected of causing long-term issues, particularly concerning attention in children or allergic reactions.
On the sugar side, it’s even more striking. Holy Energy clearly stands out with only 0.1 g of sugar per 100 ml, meaning a 500 ml serving contains barely 0.5 g of sugar – practically nothing. In comparison, a can of Red Bull or Monster of 500 ml contains around 55 g of sugar, which is equivalent to almost 14 sugar cubes. PowerEd is a bit lower but still around 47.5 g for 500 ml, or nearly 12 cubes. And even a drink like Kräsi-Tiger exceeds 50 g.
To give you an idea, WHO recommends not exceeding 25 g of free sugar per day… so just one can of these drinks far exceeds your daily quota. In short, if you pay a little attention to your health (or your weight), it’s really worth considering what you’re drinking. Holy doesn’t work miracles, but it has the merit of avoiding excess sugar and skipping the most dubious additives.
The different flavors and ranges at Holy
Since my first test, the Holy range has expanded significantly, and honestly, there’s something for everyone now. If initially we had quite a few original flavors in the discovery pack – like Citrus Cobra, BlueBerry Bear, Raspberry Raptor, Peach Panther, Strawberry Shark, Tropical Tiger, and Lion’s Lemonade – the collection has broadened with limited editions and even more original new recipes.
Today, you can also try flavors like Blood Orange Bat, Pomegranate Piranha, Cherry Cheetah, Kiwi Komodo, Apple Alligator, Fruity Frog, or even Peacock Punch. And if you like things a bit funkier, there are even collaborations like the Hitschies with candy flavors: Blaue Drachenzungen or Cola Spinnenbeine. In short, it’s fun, varied, and above all, it’s a change from the traditional “chemical-sugar” flavored can.
But Holy didn’t stop at Energy: they developed two other really cool ranges. First, the Hydration range, perfect if you want a light drink without caffeine, with flavors like Strawberry Kiwi, White Peach, Sour Cherry, Coconut, or Pineapple. It’s ultra-refreshing, especially in summer or after sports. And of course, the Iced Tea range, one of my little pleasures. Iced teas made from real tea extracts, with flavors like Peach, Acai x Hibiscus, Lemon Honey x Black Tea, Raspberry x Vanilla, or even Lime x Matcha x Mint x Green Tea… Let’s just say it takes you on a journey just by drinking.
And finally, a range I hadn’t tested at all back then: the Milkshakes. Holy now offers milkshake-style versions, of course without milk, but with flavors like Vanilla, Strawberry, Hazelnut, Banana, or Caramel. It’s a different kind of fun, more dessert-like, but honestly fun to try.
My opinion on Holy Energy
So, what do I really think of Holy Energy? Honestly, I was surprised. First by the flavors: there’s something for every style, and above all, it’s not chemical or sickly like some cans. It’s even quite fun to try, with original flavors that you can’t find elsewhere. If you like drinks that are a bit punchy but clean, you’re definitely going to love it.
On the health side, let’s not kid ourselves: the best drink for your body remains water. But let’s be honest, when you want a bit of pep, Holy remains one of the most reasonable choices. It’s sugar-free, taurine-free, with natural ingredients, and in terms of additives, they stay well below the competition. Even a fruit juice, which seems healthy at first glance, often contains more sugar than this!
And above all… let’s talk about the price. On that front, Holy is simply unbeatable. If you do a bit of the math, you can drink your energy booster every day without blowing your budget. We’re light-years away from the £2 per can of Red Bull or Monster. In short, no product is perfect, but this one ticks a lot of boxes: good, healthy, and cheap. And in a world where we have to choose between treating ourselves or being mindful of our health, Holy manages to do both. And that, frankly,
- Varied and original flavors: fruity, indulgent, tangy flavors… there’s something for everyone, without ever being sickly.
- Sugar-free: ideal if you want to limit calories without giving up pleasure.
- Taurine-free: no more dubious ingredients and the fatigue that follows energy spikes.
- Natural ingredients: fruity flavors from plant sources, without artificial colors.
- Low in calories: perfect for those who pay attention to their diet.
- Good alternative to sodas and other classic energy drinks: less sugar, fewer additives, cleaner.
- Microencapsulated caffeine: gentle boost, without a brutal crash afterwards.
- Transparency about the composition: everything is clearly explained, no surprises.
- Ultra-competitive price: less than £1.60 per liter, unbeatable compared to cans sold in stores.
- Practical and eco-friendly format: less plastic, no can waste, everything fits in a pot or a small sachet.
- Extended range: Energy, Hydration, Iced Tea, Milkshake… there’s always an option for your mood of the day.
- Fast delivery and neat packaging: orders arrive quickly, and the experience is stylish to the end.
- It’s not water: even if it’s healthier than many other drinks, it remains a drink to consume in moderation.
- Presence of artificial sweeteners: sucralose and acesulfame K, which may not suit everyone (especially in case of digestive sensitivity).
- Contains caffeine: not recommended for children, pregnant women, or sensitive individuals.
- Some additives like tricalcium phosphate: in very small amounts, but it’s still a component to be aware of.
- Not yet available in stores: only online, so you need to order in advance (and not count on a last-minute purchase).
- You need a shaker or a bottle: not as “instant” as opening a can, it requires a minimum of equipment.
Conclusion and Holy Energy Promo Code
After reading my experience and discovering the advantages of Iced Tea Holy and Holy Energy, I’m sure many of you are curious to try these drinks for yourselves. I think it’s a great way to enjoy an energy boost while respecting your body and our planet. I want to tell you that the best way to get a real idea of the product is simply to try it.
And if you want to explore the world of Iced Tea Holy and be part of this beverage revolution, I have good news for you. By using my specific links to place your order, you can discover these natural energy drinks and refreshing iced teas from Iced Tea Holy. Plus